http://www.bossdev.com/blog BOSSdev, Inc. weblog Tue, 30 Mar 2010 16:18:29 +0000 http://backend.userland.com/rss092 en “How would you create a viral campaign around a dental product?”  That was the essential question presented to BOSSdev by Sunstar, for their GUM brand Soft-Picks. BOSSdev responded by pitching “The Right Tool for The Right Job” campaign, which includes a micro site, a branded Flash game, a Facebook app, a ... http://www.bossdev.com/blog/2010/03/gum%c2%ae-soft-picks%c2%ae-campaign-leaves-a-smile-on-sunstar%e2%80%99s-face/ Relationships became the universal theme when BOSSdev partnered with United Entertainment Group to launch Bob Harper’s newly redesigned website (www.mytrainerbob.com) The project goal for Mr. Harper, of NBC’s The Biggest Loser, was to improve his community driven website, allowing him to continue building relationships with his online fans. BOSSdev began work in ... http://www.bossdev.com/blog/2010/03/bob-harper-from-nbc%e2%80%99s-the-biggest-loser-wins-big-as-ueg-partners-with-bossdev/ Interactive Solutions Architect Paula Anderanin oversaw creative development from pitch to launch of “The Right Tool for The Right Job” social media campaign for Sunstar’s GUM® Brand Soft-Picks®.  The campaign included a microsite, a branded flash game, Facebook applications, a YouTube channel, and a webisode series.  Anderanin’s multi-channel experience, tech ... http://www.bossdev.com/blog/2010/03/multi-channel-experience-matters-to-bossdev/ By Korye LoganA lot of people are working hard to wrap their heads around social media these days. Each of the last two weeks, BOSSdev has hosted a social media webinar. We've had over two thousand people register for these events and nearly a thousand spend a full hour attending ... http://www.bossdev.com/blog/2009/04/wrapping-your-head-around-social-media-webinars/ Cherry Crush movie By Korye Logan Thanks to all the people who attended our webinar on social media yesterday. The traffic for the event was strong; as was the social buzz. Our event hashtag of #BDsocial actually trended #2 on Twitter for over an hour. All feedback from attendees has ... http://www.bossdev.com/blog/2009/03/social-media-webinar-presentation-resources/ By K. Alan Robbins Ghosts of Girlfriends Past movie download Jurassic Park film The developer discipline views a web site from an engineering perspective. A web site is a machine made of interconnected parts. Building one is akin to constructing a house, piece by piece. One often overhears conversations ... http://www.bossdev.com/blog/2009/03/web-sites-as-investment-properties/ By Korye Logan Club Dread psp Monday at SXSW Interactive 2009 Over the Hedge The X Files: I Want to Believe movie Paulie psp featured more presentations and panel discussions on a variety of topics. It was also the final day of the trade show exhibit for the interactive portion of the ... http://www.bossdev.com/blog/2009/03/sxsw-2009-monday-photo-journal/ By Korye Logan Balls of Fury buy Not Easily Broken divx Miss Conception download Sunday at the SXSW 2009 Interactive Festiva Robinson Crusoe on Mars on dvd l Pig Hunt download was another great day of learning, sharing and networking. My personal highlight was seeing wine video blogger Gary Vaynerchuk, ... http://www.bossdev.com/blog/2009/03/sxsw-2009-sunday-photo-journal/ By Korye Logan The Doors dvd S.F.W. full movie Fahrenheit 451 hd Gangster No. 1 divx Zombieland Charlie and the Chocolate Factory movie download My Sassy Girl film The 2009 edition of the SXSW Interactive Festival You've Got Mail release is off to a fantastic start. Thousands of the ... http://www.bossdev.com/blog/2009/03/sxsw-2009-saturday-photo-journal/ By Korye Logan Emma video Elf Yourself 2008 from OfficeMax The 39 Steps dvd featured some important improvements over previous years’ editions, including a strong focus on ROI. While this deserves praise, a key to success in digital marketing is ongoing optimization. It is wise to conduct a post analysis on ... http://www.bossdev.com/blog/2009/01/lessons-learned-from-elf-yourself-2008/