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Friday, April 3rd, 2009
By Korye Logan
A lot of people are working hard to wrap their heads around social media these days. Each of the last two weeks, BOSSdev has hosted a social media webinar. We’ve had over two thousand people register for these events and nearly a thousand spend a full hour attending them. Thanks to everyone for [...]
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Friday, March 27th, 2009
Cherry Crush movie
By Korye Logan
Thanks to all the people who attended our webinar on social media yesterday. The traffic for the event was strong; as was the social buzz. Our event hashtag of #BDsocial actually trended #2 on Twitter for over an hour. All feedback from attendees has been very positive so far. Our [...]
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Monday, January 5th, 2009
By Korye Logan
Emma video
Elf Yourself 2008 from OfficeMax
The 39 Steps dvd
featured some important improvements over previous years’ editions, including a strong focus on ROI. While this deserves praise, a key to success in digital marketing is ongoing optimization. It is wise to conduct a post analysis on campaigns to rate efficacy, identify [...]