Relationships became the universal theme when BOSSdev partnered with United Entertainment Group to launch Bob Harper’s newly redesigned website (www.mytrainerbob.com)
The project goal for Mr. Harper, of NBC’s The Biggest Loser, was to improve his community driven website, allowing him to continue building relationships with his online fans.
BOSSdev began work in late November. The site, with improved usability for fans and a calibrated back end, was built to make posting blogs easier and more manageable. To achieve this, visual design changes, content modification and augmented features were created.
Robbie Wells, senior vice president of brand management at UEG, was impressed that he was always able to speak with, and work with, the right person in any given circumstance. This level of access during the project meant Wells was on a first name basis with key members of the BOSSdev team. From the production manager to the president, for Wells it was, Kelley or John.
The project launched in early February.
Wells on launch day: “I’ve been so excited about launching this site today. It must be showing because co-workers have been stopping me all day asking why am I so happy!”
Likewise, Bob Harper: “Love the site. Thank you.”
