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Monday, March 29th, 2010
“How would you create a viral campaign around a dental product?” That was the essential question presented to BOSSdev by Sunstar, for their GUM brand Soft-Picks.
BOSSdev responded by pitching “The Right Tool for The Right Job” campaign, which includes a micro site, a branded Flash game, a Facebook app, a Soft-Picks customized Facebook page, a [...]
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Monday, March 29th, 2010
Relationships became the universal theme when BOSSdev partnered with United Entertainment Group to launch Bob Harper’s newly redesigned website (www.mytrainerbob.com)
The project goal for Mr. Harper, of NBC’s The Biggest Loser, was to improve his community driven website, allowing him to continue building relationships with his online fans.
BOSSdev began work in late November. The site, with [...]
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Monday, March 29th, 2010
Interactive Solutions Architect Paula Anderanin oversaw creative development from pitch to launch of “The Right Tool for The Right Job” social media campaign for Sunstar’s GUM® Brand Soft-Picks®. The campaign included a microsite, a branded flash game, Facebook applications, a YouTube channel, and a webisode series. Anderanin’s multi-channel experience, tech savvy and attention to detail [...]
