BOSSdev recently participated at OMMA Global New York - Sept 18-19, 2008. Please view a summary of an article in MediaPost

My name is Paula Anderanin and I’m a Rich Media Solutions Architect at BossDev. I will be giving a lecture on Rich Media Solutions at the 2008 Michigan Flash Fest (MFF). A Michigan based conference on Adobe Flash, Rich Internet Applications, & Interactive media this Saturday September 13th.

http://miflashfest2008.somee.com

This is my second year speaking at this conference and it was a lot of fun last year. This year I will focus on Rich Media Solutions.The purpose of the lecture is to communicate areas where marketers, creatives and developers can create a more engaging online presence for  clients. With all the emerging technologies and trends in the online world, our job is to communicate to clients what are the necessary steps to keep a current and prosperous image in the online world.

Also, to succeed in today’s marketplace companies need to make sure that they speak to each market in a language they can understand. It is neccessary to research and monitor the behavior of each of the markets to create an online strategy. Once the strategy is in place, we can create integrated digital campaigns that will reach to them. Some of the components are:

• Social Media
• Communities
• Rich Media Advertising
• Virtual Worlds
• Gaming
• Interactive
• TVMobile Media
• Viral Marketing

This lecture should be a lot of fun and very informative. Hope to see you then!